Media usage in Germany has reached a new high. The reasons are seen in the growing variety of offers and devices as well as the ongoing influence of the corona pandemic.
Munich – According to a Forsa survey, Germans spend an average of four hours a day watching TV and two and a half hours on the Internet.
If you include the phone, smartphone, radio and games, “after the record last year, media usage has reached a new high: 13 hours a day,” said the survey’s client, Seven One Media. The renewed increase in media use is characterized by “the growing variety of offers and devices as well as the ongoing influence of the corona pandemic”.
Forsa interviewed 3,021 people aged 14 and over in March. “Particularly noteworthy is the further growth in media consumption compared to the exceptional month of March 2020, when the use of mass media was over ten hours a day for the first time,” said Seven One: “In the current year, a new high of 637 minutes has been achieved. Then there is the individual communication. “
Four hours of television viewing per day – this value has practically not changed in recent years. In addition, Germans spend more than twice as much time on the Internet today as in 2015: According to the survey, they spend 149 minutes a day on online videos, surfing, social media and online shopping. On top of that, radio accounts for 100 minutes, music streaming and CDs for 46 minutes, and games for 45 minutes. There are just 25 minutes left for books, only 14 minutes for newspapers.
“Due to the pandemic, people made significantly more phone calls, chatted, e-mailed or participated in video calls in 2021,” said Seven One: The use of individual communication had increased from 123 to 143 minutes a day. The use of several media at the same time is now an integral part of media consumption. “Every third person often uses TV and the Internet in parallel.” Dpa
