Many understand the automotive industry as one of the problems, and not the solution, of the challenges that befall our planet. Electric mobility could be the great decision of our century , just as betting on combustion was at the time. The same could be said of the introduction of women in all areas of life, including sports. A few months ago Alexia Putellas was declared the best soccer player in the world, a Spanish girl who flees from conventions and cheap protagonism. It was then that many of us met her, collecting that award and talking about breaking barriers that are still very visible for women who want to dedicate their lives to sports. In order to accompany her on this path, Cupra will join forces with the player from FC Barcelona and the Spanish National Team.
Cupra has closed a historic year in 2021. Despite the severe setback of the pandemic, the performance firm spun off from Seat has signed a calendar of growth in the number of registrations and relevance in the market. A meteoric rise similar to that experienced by Alexia Putellas, which will redefine mobility and inspire new generations under the Cupra X Alexia Putellas campaign.
A collaboration at the height
Progress brings with it the destruction of precepts established in everyday life. None of this characterizes Cupra, a firm that tries to enter the premium segment prioritizing a disruptive and daring character. Sportsmanship is not everything, but it is the essence. Also in its first 100% electric model, the Cupra Born. This compact, launched in 2021, will begin to be delivered in the coming weeks, promoting a change in performance and fun mobility .
As if it were an award, Cupra celebrates this association with the desire and emotion of those who feel part of the change. An evolution that would not be possible without figures such as Putellas, winner of the Ballon d’Or , the UEFA and Globe Soccer Player of the Year award and FIFA’s The Best award. A season full of trophies that encourage her to continue celebrating and betting on the total integration of women in her passion, soccer.
Cupra bets on sport and women
The Martorell firm was born as a revolution in the Volkswagen group, of which it is already the firm that is growing the most by far. It has been demonstrating it with its releases, such as the Cupra Formentor. Its range, completed by sports variants such as the VZ5, accessible as the 150 hp mechanics and the PHEV options, is one of the most attractive for drivers with risky appetites. Some users who can also be women, of course.
Women like Ari Sánchez and Paula Josemaría , the paddle champions who are also part of the Cupra Tribe. A family in which all sports and modalities fit, such as that of the flag bearer Saúl Craviotto. “I am very proud to start 2022 with Cupra, a brand that brings greater visibility to a new generation of athletes who represent the world in which we live,” said Alexia Putellas. “We want to jointly redefine the benchmarks of the next generation ” he stated. For this they have launched a video and content campaign for social networks that can be shared by all fans.
