Aldi’s Christmas mascot is a family of five carrots. Now there are accusations: The “traditional family picture” is not diverse enough.
Essen – Kai, Karla, Michel, Merle and Mia are actually a completely normal family of carrots. Aldi is using the animated vegetables as a mascot in its Christmas campaign this year. A magazine has a problem with that. The accusation: The sweet carrot family shows what is 'normal' and what is not: “A traditional home with a dad and a mom. Plus three happy and well-bred children. But is that actually still up-to-date? ".
“Bitter aftertaste”: The baggage of vegetables is accused of a lack of queerness and diversity
The diversity debate is now raging on the Internet. Some think that the vegetable clan is too heterosexual, too healthy, too little queer. “Discrimination against heteronormatives” and completely counterproductive, the others grumble.
As reported by 24hamburg.de *, the discussion is now getting completely out of hand, and even supporters of the LGBTQ + community are really angry.
* 24hamburg.de is an offer from IPPEN.MEDIA.
