NeuroFocus , the world's leading neuromarketing company dedicated to applying the latest brain insights to advertising and message creation, has created a musical format called 'Brain-Hop' , which they describe as a union of hip-hop and neuroscience . "We wanted to create something that makes the science behind what we do fun and accessible, as well as informative," says AK Pradeep, founder of the company.? We hoped it would be well received. We are not music and video producers. But we have a long list of best practices, based on our research, for what attracts the brain?
And it seems that the idea has worked. His production, titled Listen to your brain and first featured in a music video at the recent South By Southwest Music, Film and Interactive Materials Festival in Austin, Texas (USA), was a success with the public, and highly acclaimed later on social networks such as Twitter. "The convergence of music, information, entertainment and social connections is the next big 'ah!'? Pradeep says.
