A healthy diet is very important to Cathy Hummels. The influencer is now getting into the food industry herself.
Dortmund / Munich – presenter, influencer, best-selling author: Cathy Hummels (33) now has many career pillars *. Now the Munich resident also wants to get started as an entrepreneur. Your product should increase well-being. But there is a big catch, reports RUHR24 *.
| Surname | Cathy Hummels |
| Born | January 31, 1988 (age 33), Dachau |
| Spouse | Mats Hummels (married 2015) |
Cathy Hummels now sells healthy drinks: that’s behind it
Cathy Hummels’ lifestyle is healthy. The influencer likes to do yoga and feeds herself and her son Ludwig (3) sugar-free *. Her new project is also about health, or “Mental Wellbeing” (German: mental wellbeing).
Together with the former CFO of the “Little Lunch” brand, Andre Klan, Hummels has now launched “hye”. The wife of Mats Hummels (32) wants to sell drinks that contain adaptogens and nootropics under this name. But what is behind these fabrics?
New drink from Cathy Hummels – ingredients are controversial
Adaptogens and nootropics are active ingredients that are said to have a relaxing and mood-enhancing effect; they are also known as “smart drugs”. As the trade magazine Business Insider reports, the actual benefits and effects of the two active ingredients have not been scientifically proven.
And what’s more: The US Food Administration has already warned against nootropics because of misleading advertising claims. In Europe, the Health Claims Regulation regulates how healthy Cathy Hummels’ drinks can be advertised. The nootropic that is used in Hye’s drinks was approved in the EU at the beginning of 2021.
“I’ve always been a big fan of the capabilities of the adaptogens and nootropics supplements – there are already numerous lifestyle products in the USA that contain them,” Cathy Hummels told the blog “ About Drinks ”. So far there is no comparable product on the German market (read more news about celebrities * at RUHR24).
Adaptogens and nootropics – that’s behind it
Adaptogens are medicinal plants that are thought to control the body’s response to stress. They are also supposed to increase well-being and concentration and improve mood. The adaptogen Ashwagandha can be found in Hye’s drinks.
Nootropics are produced in the body for the production of happiness hormones and are supposed to influence concentration and performance. Hye products contain the nootropic L-tyrosine.
New drink from Cathy Hummels: “Hye” does not belong to the influencer
So far, Hye drinks are available in three flavors: coconut, watermelon-mint and yuzu-grapefruit. However, other varieties are being planned. However, the drinks are not available in every supermarket. So far they are only available in the associated online shop and on Amazon. Six bottles cost just under 18 euros.
Cathy Hummels is currently the face of the company and has already advertised the products on her Instagram channel. A look at the commercial register reveals, however, that she is not a partner. But you have also invested capital in the brand. How much does she not want to reveal. * RUHR24 is part of the IPPEN.MEDIA editorial network.
List of rubric lists: © Lino Mirgeler / dpa
