To reach this conclusion, Ravi Mehta and Rui Zhu conducted a series of experiments with more than six hundred subjects to assess the effects of both colors on the performance of a variety of cognitive tasks, such as solving anagrams, memorizing word lists, and developing ideas for words. Toys for children.
Most of the tests were carried out on computer screens, in which the participants had to solve the tasks using a blue, red or neutral background. The results indicate thatred backgroundspromote acareful attention to detailthat favors, among other things, thememoryand thecomprehensive reading. On the contrary,blue tonesThey invite you to explore new possibilities and are associated with creative thinking. “The sky, the ocean and the water lead us to associate blue with sincerity, peace and tranquility”, explains Zhu, who assures that this provides us “safety to be creative and take risks“.
According to the researchers, the conclusions of their work have a wide range of applications for daily life, from the use of color in educational facilities to its use in road signs, warning labels, offices or in advertising campaigns.
