Looking back not many years ago, it would be very difficult (or perhaps impossible) to imagine how far Seat has come; and, more importantly, how far it can go. But the very positive evolution of Seat had created the need to go one step further.
Following the continuous line of development, the Spanish manufacturer, in addition to being present in different companies dedicated to technology and mobility, grows horizontally creating a new car brand: Cupra. Acronym for CUP-racing, he joins the automotive industry with a resume that has been gaining weight for more than two decades.
The model that Seat debuted was the Ibiza II under the GTI 16V 3-door trim in 1996. Much has changed since then, both in the market and in the brand itself.
The solid positioning over the last few years as the leading generalist brand in sales in Spain, in addition to the advance in market shares in countries such as Germany or England, in my point of view, creates the need for horizontal growth with a bet attractive and daring.
Grupo Seat defines this new experience as “the new, more contemporary interpretation of sportsmanship”. Its purpose is undoubtedly to provide a product solution to customers who were born in the brand and who seek to evolve within it; and, on the other hand, take advantage of the great acceptance shown by the increase in Cupra sales outside of Spain. Germany is a good example of this, where its sales increase every year.
Cupra takes the Ateca to be the brand’s first series model. Its indisputable triumph since its birth guarantees the possibility of being able to express through its skin the intentions of its engineers to express exclusivity, sophistication and efficiency.
In order to put into practice and perceive all the sensations that this machine provides, we moved to the Barcelona district of Canyellas. Cupra prepares a closed section for us where, protected by traffic officers, we carry out various tests.
It is quickly easy to perceive the efficiency, safety and sportiness that transmits when you limit them only you put it.
