Talking about clothing and shoe brands is talking about two giants in the sector such as Nike or Adidas. Sportswear would not be the same without them and they are now tremendously known throughout the world. Do we know the origin of their names?
Nike was configured with this name in 1971. Before, the company called itself Blue Ribbons Sports since 68 when it began its operations in the world of sportswear. Three years later they decided to adopt a one line starting with a name change. The chosen one was Nike, in honor of a Greek goddess.
Nike: goddess of victory
Legend has it that Nike, depicted as a small woman with wings , used to preside over athletic competitions and military events. Legend has it that the goddess wanted to share her life with mortals but when she saw the atrocities that men were doing, she decided to return to Olympus with the Greek gods.
It has a temple on the Acropolis of Athens and its equivalent in Roman mythology is Victoria.
A successful brand
Currently the brand has more than 75,000 workers spread all over the world. His shares have increased his business volume in the last ten years and his income is in the millions.
And there is no one who escapes the brand without thinking about its logo, one of the most productive designs that have occurred in the world of advertising.
The logo was created by a graphic design student, Carolyn Davidson, in 1971. While working at the company, she charged $ 35 to create one of the most recognizable images in the advertising world.
Its design was based on the images that always represented the goddess Nike, with two wings. After the enormous success it had in the late 70s and early 80s, the owner of the company, Phil Knight, decided in 1983 to present the designer with a gift for her work: he gave her 500 shares of the company and a ring of diamonds.
80’s
It was during the 1980s that the company completely took off. Thanks to several renowned sponsorships, the brand rose like wildfire and was among the most valued in the market by users. One of these endorsements, perhaps one of the most famous in history, was that of Michael Jordan.
With exclusive sneakers, there was no young man who did not want to wear the famous Nike Air Jordan at that time.
Today these classic models can exceed $ 200 on the market.
