The new language of gender has caused heated discussions several times. Now the company OTTO is affected by a gender star shit storm.
Hamburg – The consideration of all genders in the German language is one of the most controversial Germanized language innovations of our time – known under the term "gender". Many opponents of the new gender language consider the inclusion of all genders unnecessary and more difficult to read, but pro arguments vote in favor of the inclusion of men, women and various genders. For this reason, more and more companies in Germany are gendering. Among them the Hamburg * trading and service company "Otto". This caused a stir with a tweet on the short message service. Since "Otto" used the gender asterisk, customers are now threatening not to shop there any longer.
24hamburg.de * reveals which tweet the shitstorm started with and how Otto countered.
But some customers also campaigned for the Hamburg company. “It is extremely unattractive that some men turn off such a small star,” says Twitter user Marc Berthold for himself. * 24hamburg.de is an offer from IPPEN.MEDIA.
