Soon the countless pages with Google results will no longer exist, instead we will have only one infinite page to scroll vertically. It’s a major change for a core element of the company, which will initially be available in the US and in trial mode for mobile phones.
There will no longer be a second page of Google results
A famous saying on the net says: The best place to hide a corpse is the second page of Google . But shortly the saying will go down in history as Google has announced a fundamental change for its search engine , the beating heart of the company: soon there will no longer be a multitude of pages with the results, but a single page through which we go to be able to move vertically and infinitely. This is a big change for a fundamental element of the company, which will initially only be available for smartphones in the United States to know what users think.
For users entering this testing phase, the numerous pages to search for search results will no longer be available , but a single page that can be scrolled on the screen by page. For this reason, initially the change will only affect smartphones, both iOS and Android, and searches in English. At least initially, according to Google, the experience will be fragmented: ” some results will show the new scrolling interface, while others will continue to suggest the pages to navigate by clicking on the numbers at the bottom.”
The reason for the change
The reason for this change is simple: although most people find the answers to the questions in the first results, according to Google, those who are not satisfied tend to search in the first four pages. With this change, users who cannot find the results they are looking for immediately could do so more easily, without having to load different pages as they do now. In particular, according to Google, this could be useful for those users looking for ideas or inspiration on a certain topic, rather than quick answers to various questions that instead, in fact, tend to be among the first results.
In an announcement, Google has stated about the new feature:
“At Google, we are always exploring new ways to help people find what they are looking for quickly and easily. Earlier this year, we launched a redesign of the search results page on mobile devices to offer a more modern experience that is easier to scan and navigate.
Today, we are making browsing search results more fluid and intuitive with the introduction of continuous scrolling on mobile devices.
