New technologies have been an essential part of our life for many years. This implies that they are present in all the activities we do daily, such as shopping. A few days ago, the small supermarket giant, Gorillas , born in the pandemic and only ten months old, announced that it was opening its first store in Spain.
Although we are wrong if we think that Gorillas is just another supermarket. The first thing is that we will not find a physical store of the establishment. In the establishment there are only its employees who are the ones who prepare the contents of the packages so that they arrive home.
And this is where the Gorillas magic is. According to the new German chain, they promise that the purchase we make will be available at home in ten minutes. Something almost unthinkable if we see how the first Spanish branch has been located in the capital, Madrid.
100% online supermarket
From the company motto, “faster than you” , the intentions are clear from the start. The small German company promises to bring our food purchase to our house in ten minutes.
In addition, the distribution also has a low amount paid by the client (1.80), which makes their business really attractive. Its catalog has more than 2,000 products, betting on fresh and local commerce.
Another strong point of Gorillas the supermarket that has arrived in Spain is the large number of delivery men it has in each area of operation. Some 2,000 cyclists will go through the city to take the established time of 10 minutes, with an hourly contract and with an electric bike provided by the company itself.
Boy! I thought I moved fast but it’s not a patch on the speed the @gorillasapp #Deptford team were working at when I popped in to collect my @TooGoodToGo_UK #foodwaste bag.
My mealtimes sorted – instantly! 😉FYI; Gorillas deliver groceries <10 mins 😱
FRESHAF10 for £10 off 👍 pic.twitter.com/R4nDWkBsNH
— Katherine Blackler, CPO® (she/her) (@sortmyspaceuk) May 5, 2021
Presence in Europe
The company was born in Germany in the middle of a pandemic by the hand of the Turkish Kağan Sümer. The business has expanded like foam throughout Germany, and later throughout Europe where they are already present in countries such as Belgium, Holland, France, Italy, the United Kingdom and now Spain.
The objective is to start with Madrid, but in the coming months, the company aspires to open its own business in other cities such as Barcelona, Malaga or Marbella.
