MONTERREY . Heineken Cuauhtémoc Moctezuma will produce 7.5 million cans of water, equivalent to two and a half million liters of liquid, which will be distributed in the communities most affected by the water crisis in Monterrey, Nuevo León.
“We have allocated an important part of our production capacity in the Monterrey brewery for the packaging of seven million additional cans of drinking water, which will be delivered between August 15 and 22 to organizations,” said Mónica Bichara, vice president Corporate and Legal Affairs at Heineken Mexico.
The company explained that it will alter the packaging of the water with that of Tecate, Sol, Indio and Carta Blanca, among others. However, it rules out that this change in its operation, which will be maintained during the first half of August, affects the supply of its beer brands.
The beer group began this Wednesday with the delivery of 500,000 cans to the Secretary of National Defense (Sedena), the Secretary of Equality and Inclusion, the Mexican Social Security Institute (IMSS), the Red Cross, and Cáritas de Monterrey, who They will be in charge of distributing them.
Guillermo Dillon, who chairs the Chamber of the Transformation Industry of Nuevo León (Caintra), declared that these actions are part of the Let’s add a jet initiative. “The water crisis we face is a consequence of a prolonged drought, population growth in our state, and reduced investment in water infrastructure in recent years. Faced with the challenge we face, the collaboration of all is critical and necessary, only together and coordinated: authorities at all levels, citizens and the industry, will we be able to move forward”, he pointed out.
In the midst of criticism from civil society for the use of water, the brewing group has presented various initiatives that are part of the Caintra initiative, such as the delivery of 500,000 liters of drinking water per week, which are distributed to through five pipelines, which are managed by Monterrey Water and Drainage Services.
On July 20, Heineken also donated 20% of its water consumption for urban use in the city of Nuevo León, days after President Andrés Manuel López Obrador called on beer and soft drink producers to reduce the production of their products.
The National Water Commission (Conagua) reported at the end of June that there are 64 water concessions granted to companies in Monterrey, Heineken among them, totaling around 50 million cubic meters, which is equivalent to 1,600 liters per second.
According to the Public Registry of Water Rights, the Cuauhtémoc Moctezuma Brewery has water concession titles equivalent to 6.98 million cubic meters of water per year, in the Monterrey metropolitan area.
