In 2016, the Kia Niro arrived on the market, a model that was essential to the electrification strategy of the South Korean brand. Now, three years later, and having sold more than 16,900 units in Spain since its launch, Kia Motors has decided to redesign both its hybrid variant and its plug-in hybrid option, with an exterior very in line with the new design language already introduced in the e-Niro electric crossover, plus an even higher quality interior and more color customization options.
It is no coincidence that Kia continues to bet on the Niro. And it is that, since its launch, the model has experienced constant success based on a high quality of manufacture, a timeless design and great equipment, as well as the hybrid technology it offers. Since its arrival on the market, its sales have positioned it as nothing more and nothing less than the fourth best-selling model of the brand.
Thanks, to a large extent, to this success, the Asian firm has registered a penetration of 8.7% in the accumulated of the year, thus ranking as the second brand in the private channel by sales volume so far in 2019 of electrified models. The Niro offers all the electrification options to customers, in addition to a great electric autonomy, being one of the few models on the market that has a hybrid version, plug-in hybrid and 100% electric, with the e-Niro model.
Eduardo Divar , general director of Kia Motors Iberia, points out that “the Niro has become a key piece for the growth of the brand, both globally and in Spain and thanks to its great sales success the electrified Kia models led by the Niro already represent a very relevant weight in the brand’s sales. Its attractive crossover design, great electrical autonomy, low emissions and low cost of use make it a very interesting proposition, both for private customers and for companies ”. “The improvement in quality and design, along with the adoption of our connected UVO system, will make the Niro family an even more attractive proposition for customers,” concludes Divar.
