Hyundai is clear that electrification will be its ally in conquering the markets of the old continent. Zero emission mobility is a challenge for many users, accustomed to the comfort of combustion and the infrastructure of gas stations that exist today. However, and with the technological development that we have experienced in recent years, electric cars are beginning to be a realistic and functional alternative. The Hyundai Ioniq 5 is an example of this and the protagonist of the firm’s audiovisual and informative project: the electroschool .
The groundbreaking, futuristic and pleasant design of the Hyundai Ioniq 5 is already walking on our roads. I still remember the first times that someone saw it as we passed, turning as if it were a fictional car. But is not. The Ioniq 5 is one of the most complete and advanced general electrics on the market, it is also clearly more expensive than the rest of the Korean range. Hyundai has been giving the chest Do for years with its cars, more and more European at every step. With electrification, it has become a benchmark brand, being the only manufacturer with the five ECO options in the range (48 V, hybrid, plug-in hybrid, 100% electric and hydrogen battery).
This experience has served to launch “The Electroschool”, a project with a clear informative role that aims to bring all the benefits and virtues of electric driving to our society. The Ioniq 5 is the bastion of autonomy, technology, safety, sustainability and energy management for the new era of mobility. As the firm sees it, “anticipates the new rules of the game of driving without emissions” and it is not without reason, in the general segment.
What is the electroschool?
La electroescuela is an audiovisual project, based on videos, with a simple, entertaining and dynamic educational and informative component. The objective is to leave behind the myths and fears of the electric vehicle, explaining the possibilities and advantages of zero-emission technology in mobility. For this, it will be compared with thermal, diesel or gasoline models, highlighting aspects such as performance, which are higher, and design, which is clearly more spectacular thanks to the wide range of possibilities with modular platforms.
Hyundai wants us all to understand the relevance of the electric car, explaining it globally so that future owners see their needs covered. In this sense, they are not only talking about private clients, but also about companies, freelancers, administration and any type of mobility consumer. You can see all these videos in the Eco Zone of its website and the YouTube channel of Hyundai Spain .
Hyundai Commitment
Commitment is not just a marketing word for Hyundai, which is why it launches this type of outreach project. His commitment is with his client, but also with the planet and the current climate situation. The buyer can rest easy with a 5-year unlimited mileage warranty , as well as 8 years of free roadside assistance. Not only that, if the driver or his family does not feel comfortable with his car, he can return it, provided that no more than 30 days have passed since its registration and up to 2,000 kilometers.
For all this, Hyundai has been recognized by the Association for the Development of Customer Experience (DEC) as the company with the Best Strategy in Customer Experience . This award responds to the good accompaniment and involvement of the firm with its users, building a bidirectional and flexible relationship , in accordance with today’s changing life.
Carbon neutrality in 2045
But as we said before, Hyundai wants to make it clear that it does not only care about its customers. The climate emergency is a palpable urgency , which is felt in the climate and will soon affect our way of life. For this reason it is so urgent to do something about it, actions that allow us to live in a harmonious future with the planet. As a firm that manufactures cars, Hyundai wants to contribute its grain of sand with sustainable mobility and zero emissions.
To make it more visible, the Korean firm has launched a new company philosophy called “Progress for humanity”. This karma is executed in a clear roadmap with two key dates: 2035, the year in which all vehicles marketed in Europe will be zero emissions, and 2045 when the company will achieve carbon neutrality worldwide. To do this, it must have reduced its carbon footprint by 75% by 2040 .
