Within the framework of the different actions and initiatives developed during the Davis Cup by Rakuten Finals 2021, Lexus, the official vehicle of the competition, has presented a challenge to Roberto Bautista, a world renowned tennis player and brand ambassador. The action consists of a series of challenges in which the followers of the brand on social networks will have to choose the best, through their votes.
During the campaign, users will be able to challenge Bautista and train within the different Lexus models, from the widest to the sportiest , thus complicating the challenges more and more. To do this, surveys will be published with two challenge options for users of the brand’s social networks to vote on the weekly challenge with which they want to challenge Bautista . Once the challenge has been chosen, the video of Bautista performing the challenge will be published, thus encouraging users to retweet it to enter the raffle for a racket and tennis ball kit signed by the tennis player.
An ambassador of luxury
Roberto Bautista already renewed his collaboration contract with Lexus last March, when the Castellón tennis player once again became an ambassador for the brand until the end of next year 2022. The agreement with Lexus, started in 2019 on the occasion of the Davis Cup Madrid Finals , will last one year and includes the tennis player’s participation in various actions of the brand. Roberto Bautista will drive a Lexus RX 450h for the duration of the contract.
Thus, Lexus Spain continues with the strong link it has with sport , as part of its commitment to excellence and the values that sport transmits, supporting through different sponsorships and collaborations, such as in hockey with the SPV Complutense, the Rugby with the Lexus Alcobendas Rugby team and now, again, with tennis and Roberto Bautista .
Solidarity and automotive
In 2020, Roberto Bautista again participated in a sports tournament together with Lexus, collaborating with the Region of Valencia Tennis Challenge , the first professional sports event during the state of alarm of covid-19 in Spain, which was held in Benitachell, Alicante. At the end of the event, donations were made and material from the players was auctioned, to help those affected by covid-19 in Spain.
The Castellón, who changed football for tennis at the age of 14, feels almost the same passion for cars as his father and grandfather, although horses, he owns seven, are his great passion. Since 2019, the year in which he became an ambassador for Lexus Spain, he has been behind the wheel of the Lexus NX 300h hybrid, one of the premium crossovers of the wide range that Lexus offers in the Spanish market. In fact, it is one of the few firms that can be proud to lead the hybrid SUV market in that more sophisticated and equipped aspect.
