As we already told you a few days ago, Lexus is once again presenting itself as the official sponsor of the Davis Cup by Rakuten Finals, which began on November 25 and will run until December 5; being the official responsible for transferring the players and teams of the 18 countries in competition. But it is that, in addition, this collaboration coincides with the launch of the Lexus NX, which gives a new twist to its design both exterior and interior and adds new engines that include the first Lexus plug-in hybrid. It also incorporates dynamic enhancements that provide a more rewarding and connected driving experience behind the wheel, as well as next-generation connectivity and multimedia. Not to mention the technology that will increase the levels of security, comfort and functionality.
The new Lexus NX also promises a leap forward in the dynamic performance it offers, with a greater and more rewarding connection between driver and vehicle thanks to Lexus Driving Signature . The SUV also now features a new multimedia platform that takes connectivity, information and convenience to a higher level , benefiting from the expanded range and active safety functionality of the third-party Lexus Safety System +3 (LSS + 3). generation and driving assistance systems, in order to help protect against an even wider range of accident risks and reduce the burden on the driver.
Lexus shares common values with the prestigious sports competition, both aspiring to offer unparalleled luxury and unforgettable experiences to both customers and fans. For this reason, the new Lexus NX, in addition to marking the opening of a new chapter for the manufacturer itself, becomes the official vehicle of the Davis Cup by Rakuten Finals 2021 .
In fact, the campaign for the new NX, called “Feel More”, refers to the evident links and connections of the brand with a sport known for its fast pace, its enormous emotional charge and its iconic moments of passion, which it often gives us. emblematic moments in which to “feel”, be it passion, happiness, sadness or surprise.
