The power of influencers moves business leaders at the level of Instagram and to prove it there is what happened after Kim Kardashian and her sister Kylie Jenner posted an image where they expressed their annoyance about the platform’s algorithm changes.
In the message posted by both influencers you can read: “Do Instagram, Instagram again (stop trying to be TikTok. I just want to see cute photos of my friends). Sincerely, everyone.” In addition to causing other accounts around the world to speak out in favor of this sentence.
This caused the leader of Instagram, Adam Mosseri, to respond to the influencers in a video posted both on his Twitter account and on his Instagram account.
The app will continue to prioritize photos, but Mosseri says the addition of more videos to users’ feeds is due to their behavior in the app. “Sharing and watching videos is growing, and we are going to have to support each other in that change,” says Mosseri.
In his video, the platform leader begins by assuring everyone that the TikTok copycat version of Instagram is merely a test, however soon after, he transitions into a discourse on how people consume, share and post videos, not Photos.
The request was started by photographer and influencer Tati Bruening over the weekend, who reached the lofty heights of influencer royalty when Kylie Jenner added the plea to “make Instagram Instagram again” to her story.
In addition, it should be noted that in addition to putting the publication in their stories, associated with Kylie Jenner and Kim Kardashian, it has more than 100,000 signatures from people who also believe that Instagram should only be a photo application, and not focus on reels or short videos. .
Is it relevant that the Kardashians ask Instagram for this?
The accounts of both influencers have managed to move the shares of the companies more than once. And is not for less; In the case of Kim Kardashian, her verified account has more than 326 million followers, while Kylie Jenner has 360 million followers.
In addition, there is the precedent of 2018, where after Jenner tweeted that she no longer used Snapchat after the redesign of the application, the technology shares fell more than 8%. The estimated loss at the time was more than $1 billion in market value.
