Mariana Sanz becomes the new CEO of Edelman in Latin America, being the first Mexican woman to assume the position at the regional level. The executive, who since 2015 is the general director of the communication agency in Mexico, will combine both responsibilities.
“Since Mariana began leading the business in Mexico, the office’s revenues have grown by 90% and we have received industry awards, not only for the results-oriented work we do for our clients, but also for the corporate culture. that she has driven, ”said Lisa Kimmel, president and CEO at Edelman Canada and president in Latin America, in a statement.
Kimmel added that Mariana Sanz has built a strong and diverse team that consistently demonstrates excellence in customer service. “I’m excited to know that we have the vision and innovative approach to take our businesses in the region to new heights.”
Under the leadership of the Mexican executive, the local Edelman subsidiary in 2020 became the first public relations agency to win an award at the Círculo de Oro creativity festival for its ‘Veladora KFC’ campaign, with which it achieved a metal gold in the Direct Marketing category.
It is also the first in its field to be recognized as one of the most innovative firms in the special.
With this new appointment, the Mexican executive will replace Allan McCrea Steele, who in addition to leading the subsidiary of the communication agency in Argentina, will now be in charge of expanding the business in the region.
Under McCrea’s leadership, Edelman’s operations, revenue, and geographic footprint grew significantly in Latin America. “With more than 25 years of experience, Allan is the one to fulfill our regional growth strategy,” said Lisa Kimmel.
As part of this expansion process in the region, the arrival of Zeno Group in Mexico was announced, an agency belonging to the DJE Holdings group, which will be headed by Paula Serrato, who since 2015 has served as senior vice president of brand and today will be the one in charge of positioning the firm in the country.
