Miniso , known as the Japanese Ikea, is a designer brand that sells lifestyle products with an unbeatable value for money. This week the company announced that it will open seven stores in Spain and one in Portugal this summer. All the establishments will open their doors before July 14 and will be in the following locations: Lloret de Mar, Seville, Navarra, Badajoz, Playa de las Américas, Puerto de la Cruz and Porto.
With the new openings, Miniso will have about 40 stores in the Peninsula . Although the brand continues to be unknown to many, it arrived in Spain and Portugal two years ago. Ana Rivera, general director of Miniso for both countries, assures that the new openings represent a great effort for the company.
Even during the Covid-19 pandemic, Miniso has continued to grow. In the last year it has opened 364 physical stores around the world . It is already present in 94 countries and every day more than a million people visit its establishments. The growth since 2013, when Chinese businessman Ye Goufo founded the company in Tokyo, has been unstoppable.
Once the stores are up and running, they will focus on optimizing network management with a focus on the implementation of new generation technological solutions in the Retail sector . Miniso wants to reach all possible places.
This is how Miniso stores are, the Japanese Ikea
But what is so special about Miniso? Visiting the stores is a true experience for the senses. They convey attention to detail, order and simplicity . Ana Rivera that many people enter simply out of curiosity and end up staying after discovering articles that convey a “feeling of discovery .”
To ensure that there are always new products, the more than 3,000 items in the different different categories rotate every seven days: toys, textiles, stationery, accessories, organization, bags and cases, creative homewear, electronics, seasonal products and health and beauty . The prices are very good, and the main target of the brand is young people between 18 and 40 years old.
Additionally, Miniso can boast of having a very wide variety of licensed products from We Bare Bears, Marvel, Disney, Sesame Street, and Adventure Times . The team is continually working on creating them that are innovative and functional. This has led the Japanese brand to win awards such as the “Red Dot Design Award 2020 and 2021”.
