It is estimated that, each month, Instagram has around one billion active users, of which, as we have already mentioned at some point or other, two hundred million users visit at least one business profile every day, while the third most viewed stories belong to professional or business accounts.
But when we first started with this social network, and we do not have any experience in its use, it is normal that we have some doubts about what an Instagram profile or professional account consists of. And, especially, what are the basic differences with personal profiles .
It is true that, the first time we create an Instagram account, regardless of whether it is for us (as a personal or individual profile) or as a company, we will automatically start registering as a profile or personal account. In fact, the only thing that the social network asks us for is a name, username, URL of our website (if we have one), and a brief biography.
Thus, we then proceed to create our profile by following known profiles (such as friends and family) or relevant people, we choose an image as a profile photograph, and we will have our account created instantly.
However, when the time comes, we may want to go a step further and turn our personal profile into a professional account . What does it really consist of, what can it be useful for, what advantages does it offer and, above all, how could we do it? We explain it to you.
What is and what does a professional account on Instagram consist of?
A professional account becomes a profile created by Instagram for those users who want to go a step further and turn their personal account into a professional Instagram profile .
It should not be confused, of course, with the company profile or with the business account , which is an option rather focused on those who have a physical or online business, and want to assign a business category to their business on Instagram, thereby improving its search positioning within the social network.
However, it should be noted that a professional account can, in turn, be divided into two distinct options (although it could sometimes lead to errors): the creator account and the company account.
In fact, at the time of making the change, once we have selected the option Change to professional account , the social network will ask us if we want a profile of Creator or as a Business .
What can a professional account be useful for?
It has been specially designed to provide creators or businesses and companies with a wide variety of options not available in personal accounts, such as space to provide contact details and business address, call-to-action buttons and, above all, access to the long-awaited statistics.
Options that, as you surely know, are not available in personal profiles. But these options are flexible , so it will be possible to hide or show information depending on the needs you have at all times.
What are the differences between a personal and a professional account?
In addition to accessing an interesting diversity of new functionalities and options (such as statistics, contact information or integration of call-to-action buttons), there are also other differences that must be taken into account before taking the step.
Although at first it may not seem like an important feature, when we have a professional account there will be no privacy in our profile , so that all users will be able to follow us and, in addition, they will be able to view our photographs and all the content that we have shared previously. .
Therefore, in case we want to have a private account on the social network, the only option available is to have a private profile .
There are also differences related to organic scope . For example, it is common for personal Instagram accounts to tend to have a greater organic reach , compared to professional accounts.
Advantages of switching to a professional account on Instagram
There is no doubt that one of the main advantages is obtaining access to Instagram Insights , which provides the user with a complete breakdown of the performance of our account on the social network, including profile views, impressions, new followers, number of publications, reach, clicks. on the reported website or in email, to name just a few simple examples.
In addition, it is possible to visualize the demographic data of the followers , such as age, gender, location and, even more importantly, spikes related to activity.
It is also possible to tag products directly within an Instagram post , ideal for, for example, offering the ability to share content with direct links to product pages.
While it offers the option to Buy without leaving Instagram that, as its name suggests, under the Instagram Checkout function it is possible to sell products and buy them from the social network, easily and comfortably.
