The results show that Spanish users spend the most time on social networks (68 minutes a day on average) , surfing the internet (53 minutes) and editing images and documents (38 minutes). Americans rank first in time spent playing games (51 minutes a day), as well as reading and writing emails (41 minutes). Of those surveyed, Spaniards are also the ones who spend the most time on the Internet (375 minutes a day), closely followed by Koreans (359 minutes), who dedicate their hours “connected” above all to searching for information, instant messaging and play. The inhabitants of Korea are also the ones who spend the most time shopping online (30 minutes a day).
And what do we digital users do while watching television ? The majority of Spaniards simultaneously surf the Internet (31%), work with their personal computer (20%) or communicate by instant messaging (28%), the study concludes. In the rest of the respondents there is also a clear tendency to what McKinsey calls “multimedia multitasking”.