Spotify is looking to make its 356 million user users feel heard, with more than 70 million songs and 2.6 million podcasts to choose from, there is a large amount of audio content to discover, which is why the company launched Solo Tú, a global campaign and a new in-app experience, as well as custom playlists that celebrate the music users are listening to.
The brand’s strategy is to maintain the conversation that other campaigns such as Lo Más Escuchado have brought, very much in the style of its Wrapped.
The experience in the Solo Tú application helps you discover:
· Your musical birth chart: comes to life through the artists you listen to. The Sun is the best artist you’ve listened to the most over the past six months, the Moon is an artist you listen to that best shows your emotional or vulnerable side, and the Ascendant is an artist you’ve recently connected with.
· The dinner of your dreams: This compilation wants you to choose three artists to go to dinner with them, who would they be? Once selected, Spotify will create a custom mix based on each of the artists to get into the mood.
· Your artist pairs: the most opposite and unique pairs of artists that you have recently listened to and that show your variety of interests.
· The year of your song: how you have traveled musically through different time periods.
· Your time of day: the music and podcast content you listen to early in the morning or late at night.
· Your Genres / Topics – How music and podcast genres distinguish you based on your listening habits.
“As part of the Just You campaign, we will launch a new custom feature called Fusion. Currently in beta, Fusion is a new way for two friends to merge their musical tastes into a specially curated playlist. Updated daily, listeners can simply invite a friend to mingle with them, as long as they have a Spotify free or premium plan. Over time, Fusion will grow with each user based on how their listening changes. The feature is available worldwide and you can find the Beta Fusion experience in the “Made for Two” section within the Solo Tú hub, “says the brand.
