Alsea, the operator of Starbucks, Burger King, Domino’s Pizza, continue to grow their home delivery channel, which remains an important purchase option for consumers. During the first quarter of the year, it reached a 20.2% share of sales, with more than 11.4 million orders and more than 3,000 million pesos in revenue.
The restaurant operator reached more than 6.5 million home delivery orders in Mexico during the first three months of 2022. The growth is 13.1% from January to March, compared to the same period of the previous year.
The use of digital platforms is also an opportunity to personalize the offers that the company shows to its consumers, since with the use of Artificial Intelligence, Alsea offers products and services according to the tastes and preferences of its customers.
“In the company we apply a comprehensive digital strategy, in order to create a solid community with our customers, based on understanding and attending to what they are looking for from our brands, at the time they want it and from wherever they are”, he mentioned. Darío Okrent, Chief Digital Officer of Alsea.
WOW+, the company’s ordering app, registered more than 958,000 active users and more than two million total members from January to March this year, according to company data. With this application, the company has been able to foster loyalty with the different brands, through promotions and accumulation of points to be used for visits to the company’s restaurants, such as Vips or Chili’s.
“The challenge is to continue improving the new options and functionalities through our communication channels, aware that the form of consumption has evolved,” added Darío Okrent, quoted in a statement.
The company directed by Fernando González registered consolidated growth in all the geographies where it operates during the first quarter of the year, to which was added efficient cost control, which increased its revenues 49.1% to 15,228 million pesos in the first quarter of the year, from 10,212 million dollars in the same quarter of 2021.
Compared to the first quarter of 2019, net sales growth of 11.2% and same-store sales growth of 17.5% were achieved during the quarter, the company said in its income statement, sent to the Mexican Stock Exchange ( BMV).
