Starbucks customers are increasingly ordering complicated drink mixes with more than ten ingredients to brag about on TikTok. This puts the already stressed baristas of the American coffee house chain under even more pressure to perform.
Seattle – 36 drinks are currently on the Starbucks menu and display boards above the bar area. The American coffee house chain, founded in 1971, is known for fulfilling special requests from its customers.
More than 87,000 beverage combinations are possible at Starbucks, the company informs on its website. Formulations such as “A decaffeinated, lactose-free soy chai latte, please!” Became a worldwide running gag thanks to the global triumphant advance.
Anyone who enjoys their coffee in a classic way and without frills can only smile about it. Numerous Starbucks customers, on the other hand, take the unrestricted readiness for service as an opportunity to try something new more often. And if it doesn’t taste good, the next time you just order a different combination. But thanks to Instagram and TikTok, this trend has taken on absurd proportions.
Drink recipes based on Starbucks ingredients suddenly become trendy at TikTok
Meanwhile, TikTok and Instagram are putting increasing pressure on Starbucks’ counter staff. Because the self-portrayal * of many people increasingly leads to increasingly unusual drink mixes that are not ordered by customers to enjoy them, but rather to put on a show in front of the camera. If such a video then goes viral, the number of imitators and the attempts of others to top it off grows.
“These orders are driving us crazy because they are so long, so specific, and they take more time than we should be able to make a single drink,” a Starbucks shift supervisor in New York told Guardian . As Business Insider reports, Starbucks * is pushing for order acceptance of less than 50 seconds per customer in its “drive-thru” business, but has not yet restricted the changes a customer can make to his drink.
Starbucks: Barista posting crazy drink order goes viral on Twitter
Many Starbucks customers are becoming increasingly demanding and impatient. Several baristas told various US media that they order drinks with more than ten ingredients, but have no understanding that the preparation takes longer than for a standard drink.
“The customers treat us like ‘coffee-making robots'” reports one of his everyday work. “And if the result does not look like the one on TikTok, the drink is grumbled and asked to do it all over again.” Josie Morales, a Starbucks employee at a Los Angeles branch, was made a similar absurd order in the truest sense of the word the word too colorful.
Josie Morales doesn’t regret joking about a customer’s very elaborate Frappuccino order. https://t.co/4A176fEV37
— HuffPost (@HuffPost) May 14, 2021
His customer, named Edward, ordered a traditional “Caramel Ribbon Crunch Frappuccino”, which consists of coffee, milk, ice cream, caramel syrup, caramel sauce, whipped cream, caramel sprinkles and a crispy caramel and sugar topping. But Edward added 13 extra requests to the recipe, including extra caramel spritzers, seven pumps of caramel sauce, extra ice cream, extra cinnamon powder and heavy cream.
Barista Morales tweeted a photo of the complex mix and captioned it, “In today’s episode of, ‘Why I Want to Quit My Job'”. The funny shot backfired for Morales. The posting went viral. Suddenly more and more people wanted to try the recipe and were calling it “The Edward”. Despite the free PR his tweet earned Starbucks, Morales was immediately fired.
The trend of ordering drinks * at Starbucks that are not on the menu, whose mixes are inspired by TikTok videos, is currently going on and could make some Starbucks’ baristos and baristas fear for their jobs. * Merkur.de is an offer from IPPEN.MEDIA
