The Mutua Madrileña Foundation has once again counted on the main tennis players in the ATP and WTA rankings to launch a new initiative to raise awareness against gender violence, coinciding with the celebration of the Mutua Madrid Tennis Open that is held until May 9 in Madrid.Naomi Osaka, Dominique Thiem, Fernando Verdasco, Elina Svitolina, Feliciano Lopez, Kiki Bertens, Pablo Carreño, Alexander Zverev, Simona Halep, Angelique Kerber, Carla Suarez, Juan Martín del Potro and Karolina Pliskova are the tennis figures who have participated in this year’s audiovisual piece that responds to a direct and resounding slogan such as “NO.” “When it comes to abuse, we only know one word” is the phrase that serves as the plot line for the piece in which all tennis players show his rejection of any type of violence against a partner in a close-up on camera. “No more insults, no more humiliations, no more blows,” concludes the creative idea. The video and graphic elements of the campaign will be broadcast on television, press and the Caja Mágica facilities during the Mutua Madrid celebration. Open, as well as on social networks.With this new initiative, to which more players have joined each year, the Mutua Madrileña Foundation once again brings its priority line of action against gender violence to the Mutua Madrid Open environment, using of the figure of athletes to launch a message of rejection of this social scourge to the whole of society Since 2014, the Mutua Foundation has launched initiatives of this type in the tennis tournament environment, interrupted only in 2020 as a consequence the suspension of the open due to the pandemic.In these years it has used slogans such as “I don’t like you” or “Against abuse, all at one”. Nine years of work against abuse The Mutua Madrileña Foundation began in 2012 a priority line of action to end gender violence. Since then, she has worked supporting multiple NGO initiatives that help these women and their children and has also launched awareness campaigns not only against abuse, but also promoting the social isolation of the abuser, such as this one that she develops within the framework of the Mutua Madrid Open. Mutua Madrileña, through its Foundation, has also launched various initiatives for the prevention of gender violence among young people, such as its national contest “It hurts us all”, which is currently open for its seventh edition and which rewards the best creatives against abuse. With this and other actions that involve the insurer itself, it addresses a 360º approach in its commitment against this social scourge, which has already been recognized twice by the Government of Spain.
