Do any of these phrases sound familiar to you? “Let’s go to the Oxxo!”, “Is there an Oxxo around here?”, “I’ll see you where the Oxxo is!” They are part of the daily life among the Mexican population to acquire products, locate themselves and take advantage of the different services offered by this trade. Its presence at the national level is such that it has already ousted large international chains in the United States.
showed that Oxxo stores have more presence in Mexico, with 20,000 stores, than other international companies that operate in the United States, leaving behind brands such as 7 Eleven, McDonald’s, and more.
“What Oxxo offers is much more than convenience store products, it allows anyone to pay their utility bills, make bank deposits and even make e-commerce payments in cash.”
“By integrating its cash register with the largest banks in Mexico, it is estimated that 80% of all cash deposits are made in an Oxxo,” reads the Latinometrics portal.
In the graph, Dollar General, Starbucks, McDonald’s, CVS Pharmacy, 7 Eleven, and Walgreens are seen in second place, all of them with between 8,000 and 16,000 stores with a presence in the United States.
The only American chain that surpasses Oxxo is Subway with 24,154 stores, although all of them are franchises and not owned by the company.
“FEMSA, for its part, operates all of its 20,000 stores and does a peculiar job of standardizing them. This allows them to offer the same customer experience whether they visit a store in Tijuana or Mérida”, concludes Latinometrics.
it is explained that it is part of FEMSA, a company created by Mexicans, whose origin dates back to 1890.
“In retail trade, it participates with FEMSA Comercio, operating different small-format chains, highlighting OXXO as the largest and fastest growing in the American continent,” it is detailed.
