The MUM (Unified Multitasking Models) function allows you to reduce some complex tasks to a single search.
Google Search has become an everyday tool to search for all kinds of information, but despite its algorithms, users do not always find the results they expect when searching.
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For this reason, the senior scientific researcher at Google Daniel Russell has highlighted in a company statement some of the most common mistakes that can prevent users from finding the desired results.
One of the possible causes of not finding the information may be to only perform a search. It is suggested to carry out at least two or three searches, especially if it is a complex topic, since in many cases it is assumed that the first answers that appear are the most appropriate.
Precisely, Google presented at its Google I / O 2021 developer event the MUM function (Unified Multitasking Models), which allows to reduce to a single search some complex tasks that currently require more than one query.
Another factor that can make it difficult to find results can be forgetting to check the credibility of sources. Google has pointed out that you have to make sure that the web you reach is the best source of information for what you are looking for.
To facilitate this process, Google also announced the beginning of the implementation of ‘About this result’, which provides details about the page such as the description, when it was first indexed and if the connection is secure. In addition, Google will later add data from the description of the website itself, comments from other sources and related articles.
A potential mistake when doing a Google search is not defining the search terms beforehand, the keywords to be used. A useful technique is ‘parallel browsing’, that is, trying different variations of the search in different browser tabs and comparing the results obtained.
Beyond keywords, Google also allows searches through images, so the company advises not to limit yourself to text when searching.
Another novelty presented at the last Google I / O is that, from now on, users will have an easier time finding products that they might like on Google Shopping through Lens to locate the products that appear in Google screenshots. Photos.
Russell also stresses that it is best not to avoid results with unfamiliar words. This is because by doing so the user may be missing valuable information that could include the answers they are looking for. Instead of dismissing it, try another Google search for the unrecognized words.
Search tricks
In addition to avoiding these errors, Google Search users can use a series of tips and tricks, which have to do with the insertion of certain symbols in searches, which can limit millions of potential results so that only the really relevant ones appear.
For example, adding quotation marks around the word or phrase (for example, “technology”) shortens the search, searching only for specific expressions, such as multi-word movie titles.
Another trick is to use hyphens, because if they are added before a word (for example, -house-), that term will be excluded in the displayed results, while adding a vertical bar (|) will show the websites that have some or all of the terms, as it basically means ‘O’ to Google (for example, mobile | computer).
Google also advises adding a colon (..) between two numbers (for example, 1970..2020), since adding two points between numbers will display results within those ranges.
