The impressive growth of streaming video services like Netflix, Amazon Prime Video, and Disney Plus has transformed the way we watch movies, series, and even mainstream TV shows.
The enormous range of content offered by the multiple platforms that are available to users means that the audience is more divided than ever, and in many consumers it generates overwhelm, or even satiation, the impotence of sitting in front of the television or any of its devices. and get frustrated for not knowing what to wear to watch.
too much to choose from
The streaming sector has become a huge part of the entertainment industry, a dominance fueled in part by the closure of theaters during the pandemic. The world’s largest platform, Netflix, had 222 million subscribers at the end of last year, 18.2 million more than in 2020. Meanwhile, Amazon Prime Video had 175 million viewers in 2021, and Disney’s subscriber base Plus exceeded 118 million.
This large number of users is supported by studies showing that a growing number of people now prefer to watch first-run movies at home , rather than go to the movies. A report from last October revealed that this was now the case for 71% of viewers. A huge amount of people.
At the same time, now most of the television networks also upload the retransmission of programs to their own platforms , so the public also has another enormous offer of content that comes from conventional television in addition to what is already offered by the services. streams to which you are subscribed.
Frustration with so much entertainment on offer
That there are platforms with millions of contents for the user to choose what, when and how they want to see it is an incredible advance, but the television gurus and the most popular streaming services also fear that consumers now feel overwhelmed by the large amount of things they can choose from to watch and be entertained.
Users now own a vast amount of content available across six or eight major streaming services. This, experts say, can make many people feel confused, annoyed and frustrated because they have to jump between platforms to access all the content available.
quite a challenge
The biggest challenge is that there are many similarities with the main streaming services, and in reality these companies like Netflix or Amazon Prime are not doing much to differentiate themselves from each other and have their own identity.
For example, Paramount’s Paramount Plus platform plans to accelerate its popularity by using live channels, a new feature in which its most popular shows and movies air at scheduled times on 20 themed channels, mimicking traditional TV channels. Even in the age of on-demand, there is clearly a strong consumer appetite for reimagined linear channels that deliver easy, laid-back entertainment.
