Technology companies are vying for sales leadership at home as they grapple with a semiconductor crisis that is crimping output and a slowing supply chain. Despite this, they are still active looking for a first place.
According to the latest report by The Competitive Intelligence Unit, the best-selling smartphone brand is Samsung with a market share of 31.6%. This is followed by Motorola with 22.9% and Apple with 13.0%. This means that after three years of remaining among the best-selling brands in the country, Huawei left the top 3 and maintains an 11.3% presence.
It should be remembered that in May 2019, the Chinese brand represented a threat to the United States government and after several tensions, the then president of that country, Donald Trump, put the company on a trade blacklist, which caused brands to Americans could not do business with Huawei, including Google.
Following this decision, the smartphone company gradually lost popularity in the country, down 2.6 percentage points so far this year.
However, some Chinese companies are now emerging, including Xiaomi, which already has 7.1% of the national market and after the departure of LG, in 2021, managed to increase 2.8 percentage points. They are followed by the South Korean company LG with 3.4%, Alcatel with 2.4%, Oppo with 1.9% and ZTE with 1.4% of the national market.
Within the average spending in the country, the Mexican market has a clear preference for mid-range smartphones, that is, those that cost between 3,000 and 10,000 pesos, since according to data from The CIU consultancy, this cell phone segment reached 63.0% of all smartphones purchased in 2021.
A contracted industry
The smartphone market is experiencing one of its most complicated moments. During the second quarter, global handset shipments fell to their lowest in two years as consumer confidence dipped amid a period of inflation and recession fears.
According to unified figures between market analysts Canalys, Counterpoint and IDC, the global market fell 9% to about 290 million units shipped between April and June.
“Although supply has improved as capacity and production have increased, strong inflation and economic uncertainty have curbed consumer spending and increased inventories across all regions,” said Nabila Popal, research director at IDC. .
