The sparkling wine brand, Ferrari Trento , which is not related to the famous team, became the “official toast” of Formula 1 in 2021, although it was not the first time at the Grand Circus that it had been drunk on the podium.
At the 1981 Italian Grand Prix , an event in which Alain Prost won with his Renault, this specialized company debuted in the highest category of motorsport.
After several decades using Moet and Mumm champagne in post-race celebrations, Chandon, the sparkling wine producer, began appearing on podiums from 2016, and midway through the following year, Formula 1 announced a deal with the Carbon brand of champagne, which would run until 2020.
Asked why they had broken with tradition and committed to a sparkling wine company instead of champagne, F1 CEO Stefano Domenicali said: “The answer is simple, it’s the quality of the product and the company. This is why our relationship has grown.”
The first podium of this weekend’s Miami Grand Prix will have the top three from Sunday’s event and the representative of the winning team with special edition bottles, with a label from the new American circuit, packaged in a gift box personalized.
Gruppo Lunelli CEO Simone Masè explained: “We are very proud that Ferrari Trento is the official toast of the Miami Grand Prix. As it is the first to be held in Miami, it is an enormously significant moment for the city. , and we’re delighted to be a part of it.”
“This is a special collaboration based on our shared values, such as striving for excellence in every detail, and celebrating moments that matter, looking back on Miami’s impressive history as a host to world-class sporting events,” he said. “We hope to bring a touch of Italian flair to these tests for years to come.”
Like previous Ferrari Trento limited editions, the bottle is a cuvée Blanc de Blancs, and is only available in exclusive quantities at major wine stores and online.
Founded in 1902 in Trento by Giulio Ferrari, and run by the Lunelli family since 1952 , it is the leading Italian winery using the traditional method. All Ferrari labels are Trentodoc, bottle-fermented sparkling wines produced from Chardonnay and Pinot Noir grapes, grown using the principles of sustainable mountain viticulture in northern Italy.
