Just a few weeks ago we told you about the launch of the new Ford Ranger, an icon of motorsport despite not being a very popular car in Spain. Europe is not particularly given to pick-ups either, either because of the type of vehicle, its size or the incessant regulations that complicate life for its enormous propellants. Despite these difficulties, the previous generation of the Ranger reached 45,539 registered units . This places it as the undisputed leader in the segment, with 39.9% of the market share. A success that we continue to predict in this new stage, after the tweaks focused on its design and the fine-tuning of some comments received by its customers. As recognized from the brand: “They were very clear on what the Ranger should be, both in its appearance and in what it makes them feel,” said Max Tran, chief designer of the Ford Ranger.
It is clear that its reliability and robustness are more than proven, as well as its off-road capabilities. Aspects that make it a tool for enjoyment but also for work. Today we will focus on the practicality of your cargo box , something that they have worked on in this latest update and that is essential for tasks related to farms, protection of fauna and flora and even construction sites. From Ford they have focused their attention on this type of customer, asking more than 5,000 current pick-up owners . The objective was to find the best way to offer a cargo box that is innovative in its appearance but also in its use.
The workers questioned belong to sectors as disparate as commercial, adventure, family, rancher or worker. All of them positively valued the powerful character of the new Ranger, which conveys the capabilities that are later noticed at the wheel. This success is due, in large part, to the V6 Single-turbo diesel engine with two turbochargers , but also to the most efficient option: a 2.0-liter inline four-cylinder . In both cases, the Ford Ranger equips improvements in the technological section, such as the 10.1 or 12-inch vertical central screen that incorporates the latest SYNC4 infotainment system.
