Today, Tuesday, October 5, marks the tenth anniversary of the death of one of the most influential people in the world of modern technology: Apple founder Steve Jobs . At the helm of the Cupertino company, Jobs designed and produced devices that have changed the lives of millions of people, but how has Apple changed since Jobs’s death?
Ten years without Steve Jobs: this is how Apple has changed
From Macs to iPods to the first iPhones and iPads and even with the creation of the App Store that has transformed the app economy into a billions of dollars of revenue, Steve Jobs changed our lives forever. But after his death, Apple did not close but continued to evolve towards some levels that not even Jobs himself could imagine.
At the time of his passing, Apple was clearly a creature shaped by Steve Jobs, and long after the founder’s death, the group continued in his footsteps. However, after a decade in which the company has been in the hands of Tim Cook , the group has evolved to goals that in some cases are quite surprising.
A greener apple
Sustainability is one of Apple’s keywords in recent years, yet it was rarely heard during Steve Jobs keynotes. After all, the Cupertino guru lived in a time when the environmental issue had not emerged with the current impact, while in the last 10 years everything changed.
Today, major companies have a certain degree of environmental responsibility, and Apple is among the most active in the field in this regard: its devices are made from materials that are as recyclable as possible ; Its activities are powered by renewable energy, the impact on the planet is offset by environmental redevelopment interventions, and even its suppliers are forced to do the same by 2030.
Health first
An emphasis on health is another aspect that perhaps Steve Jobs had envisioned, but not in terms of his successor Tim Cook. The current CEO of the Cupertino group has even said that, looking ahead, when people wonder what Apple’s greatest contribution to humanity has been, it will be related to health . Cook refers to the sensors present in Apple Watch watches, the artificial intelligence algorithms that interpret their signals and the research carried out with universities and hospitals to transform this data into useful information for well-being and for the prevention of risk conditions ; The CEO imagines a distant future, which in 2011 was perhaps already looming on the horizon but for which Apple had not yet bet as much as it is betting today.
Services for all tastes
By the time of Steve Jobs, Apple could already count on profitable services like the App Store, iTunes, and iCloud; However, it has been in recent years when the group has begun to step on the accelerator in this particular sector, different from that of devices. From Apple Music to Apple News, to Apple Arcade, Apple Podcasts, Apple Pay and Apple TV + , each of these services offered by the group was certainly not at the center of Steve Jobs’ thoughts, leading an Apple that in its time, however, it was beginning to accumulate a potential user base for these services.
