When in the world of cinema and television the characters have used mobile phones in a symbolic, representative way or as part of the action, these devices have in turn become protagonists in some way. It is difficult for us to forget the Nokia 8110 that appeared in the Matrix , the Nokia 6110 with which Chris Evans communicated with Kim Bassinger in Cellular or the Sony Xperia seen in the James Bond saga.
Apple is aware of the importance that the appearance of smartphones can have before an audiovisual work that will reach millions of people and would have tried to put ‘doors to the field’ in the field of product placement . Product placement is an advertising format that includes the appearance of brands or products in movies, series, etc., which can be displayed clearly or in a more veiled way, almost subliminally.
The company from the block would not be for the work that the ‘bad guys’ of the celluloid world carry an iPhone and can stain the image of their smartphones or associate it with negative values. This was revealed the director Rian Johnson, director of Puñales the back (Knives Out) and Star Wars: The last Jedi.
“Apple lets you use iPhones in movies but – and this is very important – if you ever see a mystery movie, the bad guys can’t have iPhones on camera,” Johnson said in an interview with Vanity Fair magazine.
The director has also joked, acknowledging that revealing this information could ruin future mystery tapes, since it would be possible to know very easily who are the good guys and who are the bad guys. “Every filmmaker who has a bad boy in his movie and wants to keep it a secret will be willing to murder me right now,” he commented.
At the moment from Apple they have not confirmed or denied what the director of the eighth Star Wars film has told. It is common for the Cupertino company to remain silent in the face of this type of rumor.
It is not the first time that there is talk about how Apple tries to take care of its image on the big and small screens. Mac Rumors explained that Tim Cook’s company tries to make its devices used “in the best way, in a way or context that reflects favorably on Apple products and Apple Inc.” When the firm finances the production in some way this policy would be even stricter.
I also veto books
Apple has a great zeal for its brand image and everything that may affect it. A few days ago the Cupertino company also tried to stop the sale of a book called App Store Confidential , published in Germany and written by a former employee of the house dedicated to the app store for more than a decade.
Apple claims that the book goes against its confidentiality agreements with its employees and could reveal important trade secrets of its property.
The controversy has led to the opposite effect to that intended by the technology company and the work has become a best seller in the German country.
