EconomyCreator Economy offers opportunities for entrepreneurs and content creators

Creator Economy offers opportunities for entrepreneurs and content creators

The rise of the Creator Economy (Creative Economy or Creator Economy, translated into Spanish) comes from Asia and Europe and its trend comes from the way content is created and consumed.

The Creator Economy refers to the great development of tools and services designed so that independent creators can live off their passions and knowledge by offering them to certain audiences and, in parallel, they can obtain profits by promoting said content.

The development and massive use of digital platforms over the years have created new professions, such as content creators, and thanks to the profitability and demand that exists in the online market, a new economy was born: the Creator Economy. which is related to the sale of digital products such as courses, e-books, podcasts, classes and workshops on a variety of topics.

It is estimated that there are currently more than 50 million content creators around the world, and of these, around 2 million are considered professionals, that is, they dedicate themselves one hundred percent to their work.

According to studies, the total size of the Creator Economy is approximately 104.2 billion dollars and since 2020, 2.5 billion have been invested in venture capital in startups of this new economy.

The creativity of entrepreneurs

Hotmart, a leading global technology company in the digital products market focused on the Creator Economy, allows content creators to do what they like best, working with total autonomy and flexible schedules from anywhere in the world.

Thanks to its ecosystem of tools under the all-in-one scheme, it allows them to provide adequate attention and have a direct relationship with the audience, capitalizing on their passions and earning income thanks to their knowledge and skills.

There are Mexican content creators who have joined Hotmart taking advantage of the all-in-one ecosystem that it offers them, achieving a successful result in the sale of their digital products and reaching audiences in unimaginable magnitudes.

To mention some of them are Daniel Habif, international speaker and youtuber with more than seven million followers on Instagram, who promotes personal development in all aspects.

Oso Trava, a passionate entrepreneur, business consultant, speaker and creator of Cracks Podcast, which motivates people to break their limits and become disruptive, and in the fitness category there is BrenVita, who is a sports nutritionist and trainer, with almost a million followers on Instagram offers a variety of diet and exercise plans to keep the body and mind healthy. On the business and digital marketing side, Pavo Gómez Orea is a digital entrepreneur, speaker, consultant and director of GO Launch, which helps people improve their habits, sell more and communicate better. He shares that “the attention and service that we have with Hotmart we do not receive from any other digital tool that we use.”

Five tips to unleash creativity

If you have any kind of skill or knowledge that you would like to share with others and live from your passion, Hotmart has five essential tips for you to create a unique digital product and enter the Creator Economy:

1. Choose the topic you want to talk about: The first step in creating a digital product is to define the topic you want to talk about. It is essential that it is a topic that you master, because only then can you create something relevant to your audience. If it is a subject you know little about, you will need support from others to develop the digital product. On the one hand, this can reduce your workload, but on the other hand, it will increase your creation costs, so think about it.

2. Define the format of the product: With the set of themes, the next step is to choose the format of the content. There are a variety of formats, from podcasts to ebooks, courses, classes, workshops, infographics, software, etc. However, it is necessary to take into account that the most suitable format depends on three elements: the available resources (microphone, editing system, camera, etc.); public interest and the ability to adapt to the proposed topic.

3. Know the products of the competition: Do a benchmarking to know the products of the competition. There is always an opportunity to stand out from the competition and innovate. Investigate what your competitors are doing and check what elements you can improve about your product that makes it stand out, even though the same topic already exists, it can be shown differently.

4. Define the buyer person: You need to know your audience before putting the plan into practice, for that you need to ask yourself the following questions: Who will consume your product? What does this person expect? How much are you willing to pay? What are your tastes? By answering this you can create the buyer person, that is, a fictitious person who represents your buyer and/or consumer of your product. This buyer person has a name, age, gender, hobbies and experiences. The more features and details you expose about this buyer persona, the better.

5. Determine the sales channel: From the beginning you must take into account the channels through which you will sell your product. It has to be a reliable channel with a good reputation and image. Preferably, it is a free and complete platform to host and sell your digital products and you do not have to worry about anything other than the content that you will offer. At Hotmart, content creators do not pay monthly fees and there is only one cost for each sale made.

Review the origin of the Creator Economy, how it is possible to earn money online and how to create online courses with the help of Hotmart and start living your passions!

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