EconomyEl Buen Fin: The hope for Mexicans that inflation...

El Buen Fin: The hope for Mexicans that inflation will finally be controlled

The complex inflationary panorama of the second half of this year may have a glimmer of hope: El Buen Fin 2022 .

While analysts expect the peak of inflation to occur between August and September with the return to school, the discounts for the Good End season, in November , could contain the rise in prices at the end of the year.

“There are (hopefully important) decreases (in prices) coming in the Good End, although we also don’t know how much the participants will discount due to the environment of higher costs they face,” said Ricardo Aguilar, chief economist at Invex Banco.

The specialist highlighted that in October and November the federal government withdraws the subsidies for electricity that it gives in some areas of the country in summer, which could play against the pockets of Mexicans.

Invex estimates that inflation will close the year with a rate of 8.2%, more than double the target of the Bank of Mexico (Banxico), which is 3% with a margin of error of one percentage point up and down.

By 2023, Invex estimates that inflation will drop to 5.1%, still outside the central bank’s range.

The Good End season is not yet resolved: to control inflation, Banxico must continue to raise the reference rate and it is estimated that by the end of the year it will already register levels never seen before, above 8.5%.

With a high rate of inflation, economists expect more restrained consumption. Although everything points to a “brief” recession in the United States, this effect will not impact Mexico, according to Aguilar.

“For now we do not estimate a recession in Mexico, neither this year nor the next, but the growth estimate for Mexico of 1.5% in 2023 can go down if the Federal Reserve (Fed) cannot lower rates,” he stressed.

Will El Buen Fin be able to stop inflation?

If it wants to be successful, the sales season of El Buen Fin 2022 must have very attractive offers and discounts to make Mexicans consume and beat inflation.

Get rid of inflation! Gentera achieves triple-digit profits

Despite the good dynamism of its portfolio, the institution will show caution in 2023 due to the "January slope" and the possible defaults of its clients.

Arca Continental enters the distribution of Don Julio tequila

The Coca-Cola bottler will now test distillate distribution, while reinforcing Topo Chico's presence in the ready-to-drink category.

Inflation in Mexico picks up 8.5% in the first half of October

The rise in prices more than doubles Banxico's goal and indicates that the entity will continue to make credit more expensive at its next monetary policy meeting.

Inflation does not spare even beer; has its biggest rise in 12 years

The chela registered an increase of 11.2% during September of this year, the highest variation in 151 months; the most expensive 355-milliliter bottle was found in Cuernavaca Morelos.

More