Would you like to smell like Albert Einstein or Elvis Presley ? Or maybe like Marilyn Monroe or Katherine Hepburn? The company My DNA Fragrance claims to manufacture perfumes from the mitochondrial DNA of deceased celebrities to "recover" their body odor. And how do you get it? Very simple: extracting the genetic material from the private collection of celebrity hair gathered by John Reznikoff, a curious character who has already collaborated several times with the US Department of Justice and the FBI.
They currently have 6 fragrances for sale: IQ (by Einstein), Entrance (by Joan Crawford), Blu Suede (by Elvis), Monarch (by Katherine Herpburn) and Marilyn (by Marilyn Monroe). The last perfume to go on sale has been Michael Jackson's, simply called M. Each of them costs $ 59.99.
In addition, My DNA Fragrance offers the possibility of creating a personalized concentrated perfume for each person based on their genetic profile. You only need to send a sample of skin from the inner part of the client's cheek. As its motto says, here "the aroma is you".
