The NeuroFocus company, based in Berkeley (United States), has created the first device that wirelessly captures an electroencephalogram of the brain (EEG) . It is called Mynd and consists of a sophisticated headset that can send data wirelessly via Bluetooth to the iPhone, iPad and other smart devices.
The gadget, which has been developed primarily to study what consumers think of in a more comfortable way, offers complete brain coverage, quick start guide, electrodes that work without the need for gels , suitability for use at home or in public spaces -including shopping centers and movie theaters-, and a comfortable, light and aesthetically attractive design. As a neuromarketing tool , Mynd promises “new opportunities for our clients by gaining critical insight and insight into how consumers perceive their brands, products, packaging and advertising on a subconscious level and in real time ,” says AK Pradeep of the NeuroFocus company.
For its part, the European medical consortium TOBI ( The European Tools for Brain-Computer Interaction consortium ), specialized in Brain-Computer interfaces, has announced that it will use Mynd as a basis to develop “medical technology that will improve people’s lives. with neurological problems such as damage to the spinal cord or paralysis after a stroke, “adds Pradeep.
