Tech UPTechnologyInvest in Cetes? Best in collectible tennis

Invest in Cetes? Best in collectible tennis

Investing in cryptocurrencies, in Cetes, apartments, NFT’s or even in whiskey are some of the options that large investors see to diversify their assets. However, little is said about the investment that exists in sneakers, these collection or limited production tennis shoes, in addition to products of ‘urban culture’.

The StockX platform was born out of the need for greater clarity in investments thanks to Scott Cutler, who is fond of buying tennis shoes and other collectibles and saw an opportunity in this market: to give confidence and access.

“Sneakers are a very important asset, they have a very special connection with consumers, they generate connection, nostalgia and, faced with a scenario in which there was no trust or availability, the opportunity was seen to create a stock market where the products, their value and the availability of the market value”, Rodrigo Mazal, general manager of Latin America at StockX, told Expansión.

The company assures that it has become highly relevant among users of the Z generation; because 70% of its consumers are under 35 years old and most of the people who use the application are under 25 years old. In addition, the platform is considered a reference real-time market for the purchase and sale of sneakers, clothing, collectible items, accessories, and electronics, among others.

These items of current culture have become more attractive over time thanks to the hype and popularity they acquire.

Proof of this is what has happened with brands like New Balance, who in 2020 and thanks to Aimé Leon Dore (ALD), gave the 550 model a twist, launching versions that accentuated the red and green colors and that were sold in question. of minutes. In fact, ALD founder Teddy Santis is now creative director of New Balance’s Made in the USA line.

These models managed to sell for more than 200 dollars and have caused characters like Timothée Chalamet, Harry Styles, Rihanna or Kanye West to be all fans of the brand. Although in the case of StockX the premise is to sell new products, with original packaging, market attention is one of the pillars of its business.

The first collections of an early collaboration can grow in value over time, especially as the partnership continues to evolve and build excitement with fans.

Going back to the example of the New Balance x Aimé Leon Dore, original 990 and 997, these had an average appreciation rate of 180%, while the first two Crocs x Post Malone releases doubled their average price.

Additionally, the first two Supreme x Fox Racing collections have seen consistent value gains, with an average appreciation rate of 70% over the past two years.

More Trust = Verification Centers

The platform arrives in Mexico to open one of its verification centers, so that the users’ investments are safe and the purchase is guaranteed. Until now the company has 11 centers of this type in the world. However, Mexican users could not get one in the country, so they depended on other sites , located in Texas or in other parts of the United States.

“One of StockX’s differentiators is that all products must go to this verification center, where the product is evaluated as being what the seller offers and it is guaranteed that it is not an imitation; however, although there were users in Mexico, they depended on other centers, which made the purchase more expensive,” Mazal pointed out.

This meant that if you were a seller from Cuernavaca selling to someone from Tijuana, your product had to travel to the United States, which generated export and import costs.

In addition, all transactions are secure and allow real-time information on product prices in local currency, based on sales and auctions that take place on the site, just like on the stock market.

But not everything has been hunky-dory for this venture, as the brand has been involved in a controversy with Nike since May of this year, given that the Fashion company argues that: “It shamelessly takes advantage of Nike’s goodwill.”

According to a publication by Bloomberg, during a short period of two months, the multinational bought four pairs of tennis shoes of the same brand in the StockX online store that had the ‘Verified Authentic’ label, however they were not original products.

The e-commerce platform argued that the accusations were unfounded and that even many of the clothing brand’s executives buy and sell through their online store.

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