(Expansion) – In response to concern about environmental problems related to the rising standard of living of the world’s population, the UN General Assembly convened in 1983 an international group of environmental experts, politicians and officials to integrate the WCED (World Commission on Environment and Development, also called the Brundtland Commission) to propose long-term solutions and achieve sustainable development and continue it in the 21st century.
The Brundtland Report included chapters covering, among other issues within sustainable development, the role of the international economy, energy, industry, and proposed legal principles for environmental protection.
From an economic and industry standpoint, there are several examples of what exponential organizations (ExOs) are achieving by employing disruptive technologies to support sustainable development through exponential technologies to get more done, innovatively. , faster and more efficiently for the benefit not only of consumers, but of the entire planet.
Some examples are the following:
In recent years, a phenomenon of coral bleaching has occurred in Australia that has already affected 93% of the Great Barrier Reef, which extends over 2,300 kilometers. An algorithm and a series of mapping technologies, designed by researchers at Queensland University of Technology (QUT) and the Australian Institute of Marine Science, is helping to protect this ecosystem.
It is a team of drones programmed to fly over the Great Barrier Reef to collect and analyze data that allow bleaching levels to be classified, compared with underwater studies carried out and solutions proposed.
Something similar is being done with the Amazon, the world’s main ecosystem. Greg Asner, an American ecologist, flies over the region in an aerial laboratory whose telescope captures images that are processed with an algorithm to generate highly detailed maps of tree diversity and design survival strategies for each species. Thanks to this, 36 previously unknown forest groups have been discovered.
Algorithms and Artificial Intelligence are also being used to protect protected marine species, such as sharks and turtles, which are often accidentally caught in tuna fishing, through electronic surveillance systems (sensor cameras and GPS) on board fishing boats to record all the activity that occurs in them and, through an algorithm, identify what type of fish has been caught.
The foundation of the work of the ExOs is to have adequate databases that allow the efficient collection, classification and understanding of information for innovative decision-making. What happened during the pandemic? Organizations leveraged their data and deep understanding of markets to chart new models that not only helped them survive, but put them ahead of their competitors.
The other factor that distinguishes these companies is that they have designed a Massive Transformative Purpose (MTP), that is, it is the highest aspiration of the organization; a compass that allows you to continue setting the course allowing adaptability and innovation to always achieve your purpose regardless of the obstacles along the way. The MTP reflects the ambition and greatness that the company seeks.
Fundamental components of the MTP are: Interfaces, control panels, experimentation, autonomy and social technologies.
Interfaces refer to the algorithms and automated workflows that allow information to be routed to the right internal people at the right time. They act as a bridge between the drivers of external growth and the internal stability of a company, that is, they connect the outside world with the company.
Dashboards measure and manage customer and employee data. They provide real-time visibility to the metrics that help drive growth and assess business, individual and team performance.
Experimentation refers to the constant testing of assumptions that help validate or invalidate the hypothesis through real ideas. Everything, especially human behavior, is an assumption until proven in reality.
Regarding autonomy, it refers to the decentralized authority of self-organized and multidisciplinary teams. Autonomy fosters innovation, creates a culture of trust, increases employee satisfaction, and enables readiness for change.
Social technologies allow to interact and connect with the community; they are the communication tools that enable small, self-employed teams to move quickly and keep companies on top of projects and other work. They contribute to transparency and camaraderie, two facets of teamwork that are critical to keeping employees productive and happy.
Exponential companies are showing that, with greater efficiency, less use of resources is achieved and, since staff is employed on demand, less mobility is achieved, which translates into less pollution, facilitating collaboration, linking with others and greater efficiency.
Now, ask yourself what your MTP is.
Editor’s note: Pedro López Sela is Team Principal of ExO Builder, the most diverse global ecosystem of technological entrepreneurship in the world. He has co-founded 10+ companies and trained 5,000+ people in almost all sectors in Africa, America, Asia, Europe and Oceania. He is a globally recognized innovation, business, and entrepreneurship author. As an international speaker, he has shared stages with Peter Diamandis, Bob Dorf, Salim Ismail, Jeff Hoffman, to name a few. Follow him on and on . The opinions in this column belong exclusively to the author.