The vast majority of people use social networks every day to offer our opinion and / or get in touch with other users, known or not. In addition, companies also use them, especially in order to market and sell their products and services.
Understanding and responding to customer feedback on popular social networks like Twitter or Facebook is essential for success, but it takes a lot of work and sometimes a lot of patience (plus a lot of perseverance).
And this is where we find the analysis of feelings . Given that we are facing a text written in a social network, and that we read through a screen, without really seeing the face of the person who said it, it is normal that it is very difficult for us to identify some important aspects in any conversation, such as it could be the case of sarcasm .