Life would not be the same without coffee , and this world-famous drink is essential for millions of people to start their day, enjoy a book or have a good chat with their friends.
In Mexico, coffee consumption presents certain particular details as a result of the rise in inflation. Martín Ramón, Client Service Senior Executive of the Worldpanel division of Kantar México, tells in an interview that households are reducing their purchase trips, but when they do, they take more product with them.
“Consumers are preferring cheaper brands, but they are not sacrificing the ticket, but are looking for efficiency in price (…) and in the channels they also allow us to access attractive prices such as wineries and club stores,” he said in an interview. .
The relevance of this drink is so great that this October 1 is International Coffee Day , so here are 13 key facts for you to learn more about the economy of this important grain.
1. Although the exact date of its discovery is not known, there are records of this drink from the year 1140 in Absinia, Ethiopia and Arabia.
2. The cultivation of coffee in Mexico dates back to 1795 and it was the French ships that brought it.
3. Mexico is the leading coffee producing country in the world, after Brazil, Colombia, Indonesia and Vietnam , with a volume that ranges between 4 to 5 million bags per year.
4. In Mexico, coffee is grown in 12 states : Chiapas, Veracruz, Puebla, Oaxaca, Guerrero, Hidalgo, San Luis Potosí, Nayarit, Colima, Jalisco, Querétaro, Tabasco. The coffee harvest season begins in September and ends in March of the following year.
5. Coffee occupies the first place as an agricultural product that generates foreign currency and jobs in rural areas due to the characteristics of the crop, which employs women, men and young people for its work of cleaning, harvesting and processing the grain, so that any member of a family can do it.
6. Coffee is the second most consumed beverage in the world after water.
7. Approximately 3 billion cups of coffee are consumed every day in the world.
8. The place where the most coffee is consumed is in the Nordic countries.
9. Brazil is the largest producer of coffee in the world . Its harvest is equivalent to 30.16% of world coffee.
10. 54% of Americans consume coffee every day. Which makes the United States the country where the most coffee is drunk.
11. In Mexico, the annual consumption of coffee per capita is 1.7 kilograms per person .
12. 84% of Mexican households consume soluble coffee, however, in recent years Roasted and Ground coffee has gained prominence, which grew 20.8% with the entry of the quarantine.
13. More than half of households buy coffee in 1 month; they replace the purchase every 16 days approximately and it is the third category of the basket of non-alcoholic beverages in which families spend the most in 1 year, only behind Soft Drinks and Water.
With information from José Avila, Government of Mexico, Kantar and diainternacionalde.com