Technology only works when it serves a purpose: to make life easier for people. And this must be expressed through all the products and services that the markets offer.
In this sense, Inspiration Ahead is OPPO’s attitude towards the current state of the world, and also shares it with all the people who agree with this way of life.
Through Inspiration Ahead, OPPO strives to inspire its users to transcend obstacles to achieve success.
To believe in Inspiration Ahead is to trust that the future is promising. Just as OPPO encourages everyone to face difficulties, OPPO also sticks to the right balance and never sacrifices quality for speed of its products.
Therefore, the driving force behind OPPO’s technological innovation and development is summed up in one motto: Technology for Mankind, Kindness for the World.
It is important to highlight that the brand recently launched OPPO Reno 7, a device equipped with a 64MP AI triple camera, which achieves a 2MP depth definition and the innovative 2MP microscopic lens, the first of its kind to appear in Latin America with a 15x or 30x magnification.
In addition, OPPO is a leader in fast charging without overheating with VOOC Flash Charge, a technology designed to ensure you never run out of battery power so you can do more of the things you love. A full charge takes only 73 minutes.
OPPO has always focused on the basic needs of users and has maintained global leadership in many fields such as telecommunications (5G/6G), charging, imaging technology, and design.
World-class collaborations
OPPO is currently the official partner of UEFA, becoming the first Chinese smartphone brand to partner with the UEFA Champions League.
Over the next two seasons, OPPO will work closely with UEFA in different competitions, such as the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals, and UEFA Youth League Finals. Previously, OPPO served as the official sponsor of FC Barcelona for 7 years, starting in 2015.
In addition to this, OPPO is the official global partner of the Wimbledon Championships, French Open, League of Legends and other global events.
OPPO has joined forces with the world’s top audio brand, Dynaudio, to launch Enco X true wireless headphones, Smart TVs, and other IoT products, bringing the best audio to its users.
In addition to that, OPPO and Lamborghini jointly designed high-end smartphone products to bring a unique experience to users and elevate the premium brand image.
In the field of art and design, OPPO worked together with world-renowned designer Kengo Kumo at the V&A museum during London Design Week and developed a collaboration with award-winning Japanese design firm Nendo and the Royal College of Art. (RCA), to explore the human-centered design philosophy and experiment with new ideas.
In the future, OPPO will continue to seek partnerships with brands in sectors such as sports, arts, fashion, entertainment, automobiles, and animation to drive the merger of these sectors and other aesthetic-focused fields.
Positive social impact alliances
In China, OPPO announced its collaboration with the United Nations Development Program (UNDP) in 2021. As a partner of the UNDP Asia Pacific Youth Empowerment Alliance, OPPO supports youth addressing climate challenges and contribute to sustainable development through scientific and technological means.
The company has collaborated with National Geographic for 2 consecutive years, focusing on wildlife conservation by recording the colors of endangered animals. It will continue to work with National Geographic to protect endangered nocturnal animals with the Find X5 series.
In May 2021, OPPO became one of the first companies to join the eco-rating labeling scheme, which is initiated by major European mobile operators to assess the environmental performance of mobile phones in five key areas: durability, repairability, recyclability and climate efficiency.
On the other hand, OPPO Renovators’ emerging artists project has been successfully carried out for the fourth year. It aims to encourage young creators to unleash their creativity and imagine the possibilities of technology through art.
In other words, OPPO is committed to supporting each individual with an innovative spirit, as well as helping society as a whole to develop, through the BenFen philosophy, the Chinese term for taking individual responsibility for the collective. .
OPPO identifies with its users, through the mission of uplifting society with innovation and technology, as well as making a difference and finding inspiration in the future.
Therefore, the brand believes in the duty to share technology to make people’s lives easier. This quest inspires her to work harder every day, helping to build a better world for everyone.
