WhatsApp launches the Send Private Messages campaign, in order to highlight the benefits of end-to-end encryption and promote that the app protects the privacy of users.
This three-phase campaign, which started on June 14 in the UK and Germany, now continues in Mexico, France and Indonesia, and will end later in India and Brazil, wants to bring more credibility to the platform, after there was .
The campaign in Mexico is made up of several pieces that help reinforce the importance of being able to chat privately, with the assurance that no one else can see your messages. It highlights to users that the messages they send to their loved ones cannot be read by WhatsApp or its parent company, Facebook.
Over the course of the campaign, WhatsApp will highlight privacy innovations, such as temporary messages, that allow people to choose how long messages stay in their chats.
Will Cathcart, global president of WhatsApp, said that “end-to-end encryption protects the privacy of the personal moments we share every day. We believe that people have the right to communicate without being heard by companies or third parties, and we want everyone to know how far WhatsApp goes to protect their private messages. The ‘Send Private Messages’ campaign expresses our commitment to the privacy of our users and shows what we are doing to create new ways to protect their messages. “
WhatsApp confirmed that it plans to expand the options for temporary messages – which were first featured on WhatsApp last year – later this summer. These new privacy features are an important part of WhatsApp’s goal to make in-app chats feel as close to in-person conversations as possible.
The campaign is launched during a time of increased competition in the private messaging sector. An App Annie study published in December 2020 found that “messaging apps that provide privacy features have seen the highest engagement growth” in the past five years.
WhatsApp already provides private messaging for more than 2 billion users around the world and has sought to have an image where it defends the privacy of users, however a few months ago, many users migrated to applications such as, in a sign of disagreement with the messaging app.
