One of the products that Mexicans consume the most is bread, in fact it is considered within the basic basket. According to the National Chamber of the Bakery Industry (CANAINPA), the annual per capita consumption of bread is 33.5 kilograms, of which between 70% and 75% corresponds to white bread, and the remaining 30% or 25%, to sweet bread, cookies and cakes.
White bread and box bread are part of the basic basket of the National Institute of Statistics and Geography (INEGI). On average, there are 2,200 to 2,500 types of bread in the country and about 50 types of dough to prepare them.
Pastelerías La Esperanza is a benchmark among lovers of white bread, pastries, cakes, desserts, pancakes and bread from foreign cuisine such as European, whose founder, Francisco Javier Juampérez, died this Tuesday at the age of 73.
Here are some curious facts about this company with 47 years of existence in the country.
He was born in a popular neighborhood
Francisco Javier Juampérez, together with his brother Pedro, founded the first branch of the pastry shop in 1975, in the Escuadrón 201 neighborhood, in the Iztapalapa mayor’s office, Mexico City.
sell roasted chicken
And since man does not live by bread alone, they also offer roasted chicken and rancheros in their Santo Gallo rotisseries, located in the bakeries.
sell bottled water
It also entered the bottled water business under the name “Alyera”, in the 600 and 1.5 liter presentations.
Internet sale
Like most of the companies dedicated to the sale of food products, this bakery also makes home deliveries of cakes, roast chicken, sandwiches and bread.
slogan
Currently, the slogan of this famous pastry shop is “Apapacho con Esperanza”. Which frames the image of the blue elephant that is on its side with a red cap and that at the same time represents the initial letter “E” of the name of the bakery.
Presence in only nine entities
Despite the success of this pastry shop, you will not find them in all the entities of the Mexican Republic if you are on vacation somewhere and have a craving for some bread from La Esperanza. Consider that you will only find it in the following states:
- Mexico City
- Morelos
- Mexico state
- Gentleman
- Queretaro
- Lower California
- Jalisco
- Quintana Roo
- Yucatan
