According to the latest statistics published by the social network, it is estimated that Instagram has around one billion users every month, of which around half view Instagram Stories daily, around two hundred million visit at least a professional or business profile every day, and a third of the most viewed Stories or Stories are from companies.
In short, Instagram has a huge audience , waiting to be used to the fullest.
Regardless of whether you are setting up an account from scratch, or you are working to improve your existing strategy, if you want to go a little further, you may be interested in discovering what a professional Instagram account consists of, what would be its advantages, how it works and, above all, in what way we could convert our personal account to a professional account.
What is a personal account? And a professional account on Instagram?
Before explaining the steps to follow when converting our Instagram account or personal profile into a professional account, it is necessary to discover what each of them consist of.
When we create our profile on this social network for the first time, either for us as users or for our own company, we will automatically always start by registering with a personal profile, in which we must include our name, username, site URL Web (if we have it) and some information about our biography.
Then, we proceed to the creation of the account following relevant people, such as family and friends, we personalize the image or photograph and we begin to use it by publishing Stories, videos and photographs. In turn, with the help of hashtags we will be able to provide more information, and we allow other users the possibility of discovering our content.
One of the main differences that we find between a personal account and a professional account is privacy . In other words, while a personal account can be marked as a private account , the objective of a professional account is to publicize our content and our work, so it is clear that it will be a profile with more open access.
Converting our personal account to professional account
It is possible to start using a professional account from the beginning , since Instagram offers us the possibility of setting up a free company profile, a useful option when it comes to promoting our products or services easily.
However, it is also true that it could happen that we have a personal account with enough followers, and we want to take the step to convert it into a professional account. Fortunately, the steps to follow are quite simple.
When changing our profile to a commercial account, it is necessary to go to the main menu of the application, and click on the Settings icon. Click on Account and then click on the option Change to professional account .
Now, the application informs us about what we can do with a free professional account (access statistics about our followers and the performance of the account, for example), and then we must select a more appropriate category (that is, the one that best represent us).
For example, we can be a blogger, a musician or music group, an entrepreneur, a digital creator or a writer. The possibilities are actually very varied, so we must always choose the one that best represents us. However, it will then be perfectly possible to show or hide this information on our profile.
Now, we simply select the option that interests us the most, and click on Done .
Once we have finished with the configuration, we can view our profile and touch on Edit profile , to continue customizing it to our liking. On the other hand, do not forget that it is only possible to have a total of five Instagram accounts at the same time, so that the app allows us to add them and then change them to our liking and thus select from which profile we want to publish our content.
