The so-called Instagram live badges became, just a few months ago, one of the latest launches of functions aimed at helping different influencers and content creators when it comes to making money with the social network. But how do they work, what do they do, and how can we activate them?
Of course, we should not confuse live badges with the traditional badges that are displayed next to the name of our favorite famous person or influencer , also known as verified badges , and that, in the latter case, are especially used for the purpose of identify the original and official profiles of that certain user (and that only apply to brands, famous people, public figures and celebrities).
In the case of live badges , they consist of a series of badges that are used on Instagram Live , and that offer the possibility to content creators to generate direct income.
What is a live badge on Instagram Live?
It is true that we are facing a fairly new concept of monetization in social networks, but it is growing quite quickly. And it is that a few weeks after its launch, Instagram had already implemented this function in more than 50,000 creators.
It would be a concept whose characteristic we already find within TikTok or Twitch, which offers the possibility for followers to tip creators during the transmissions they carry out live.
On the one hand, it offers the user who participates in a certain live broadcast the possibility that his comment becomes more prominent, standing out above the rest, in addition to remaining visible for a longer time.
In this way, whoever is doing the live will be able to see it and answer it more easily and simply, without getting lost among the hundreds of comments that users may have been leaving throughout the live broadcast.
But on the other hand, for the creator it will provide a new way of earning income . In fact, for now the company has ensured that, at least for the moment, one hundred percent of the income will go to the influencer.
Activating Instagram Live Badges
The process to follow is quite simple and simple, although we must note that, before starting, it is essential to convert our personal account into a creator or company account .
To configure it, we must go to our personal profile, clicking on the Configuration button. In the event that we have a personal account, the system will notify us and ask us for the possibility of converting it into a creator account. In case it is already a creator, we must click on Creator , while, if it is a company, we will have to click on Company .
In order to monetize our live video, it will be necessary to add details for payment. Finally, when activating the badges, click on the camera icon, activate the Live button, and touch Badges .
From that moment on, we will already have the badges activated for our live videos.
