A survey conducted among more than 5,700 people from Colombia, Mexico, Argentina, Venezuela and Costa Rica, by the Amway firm exposed the fears that new entrepreneurs feel when it comes to a venture.
The main fear that entrepreneurs face is the fear of failure, according to a survey conducted by the Amway firm. The sampling also showed that new entrepreneurs feel distrust when developing a business plan that generates sales.
The survey was conducted with more than 5,700 people from Colombia, Mexico, Argentina, Venezuela and Costa Rica, during the presentation of the results of the Amway Global Entrepreneurship Report (AGER).
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Despite the fact that entrepreneurs are in search of financial stability and a better lifestyle through innovation, they find several limitations when executing their plans. The survey showed that 40% of those consulted consider that the main fear when starting a business is the fear of failure, 23% of not being competitive, 21% of developing a business plan that generates sales and 15% feel fear of what others think, explained Judith Centeno, manager of Amway Colombia.
According to the Global Entrepreneurship Report, 90% of Latin Americans, both before the covid and during the pandemic, have planned some initiative to undertake. 83% of the participants in the sample consider themselves to have the necessary skills to start a business, despite the fact that 63% do not have the necessary resources, says the company’s report.
During the exhibition the business interest of Latin Americans was also evidenced. 75% lean towards sales through social networks and freelance work, 67% for e-commerce and 69% for traditional businesses. Another percentage want direct sales, while 58% consider that the best thing for them would be the activity as influencers, only 49% think about franchises, and 40% favor the collaborative economy.
The study by the Amway firm highlights that sales through social networks would be the best channel to start a business. 87% of those surveyed would take advantage of their digital platform accounts to start a business, while 64% consider that this type of channel is the best way to develop a business and maximize profits.
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Follow the news of El Espectador on Google NewsThe manager of Amway Colombia considers it important that future entrepreneurs and businessmen know about these surveys that aim to promote the debate on entrepreneurship to measure the importance of the modern economy and new ways of creating a company through technology and innovation.