A study on Twitter carried out by American scientists from the Massachusetts Institute of Technology (MIT) and the Georgia Institute of Technology reveals that users of the well-known microblogging platform consider that only one in three tweets on their timeline is “worth it.” . As explained by the study authors at the recent Conference of the Association of Computing Machinery held in Seattle, users like 36% of the tweets they receive daily, they dislike 25% and about the rest they have no opinion.
In general, the data reveals that what Twitter users demand is information in real time and immediate news, that the messages provide extra information and opinion when links or retweets are published, that they never exceed 140 characters, and that they are not abuse #hashtags and user mentions. Also, tweeters are not overly fond of negative feelings or complaints. And they appreciate being provided a context (link, photo …) if the message is too short. If you are a public figure, followers prefer to read professional information than personal or “everyday” information.




