Business logos are everywhere and are icons of today’s society. Do you know what their origin is and what they mean? For our latest issue of VERY Questions & Answers we have prepared a selection the secrets of some of the best known in the world. With it you will discover, for example, that the Apple apple represents Newton, and the bite, the desire to discover and create. That Colonel Tapiocca is inspired by a character from Tintin, a symbol of adventure and travel. That the founder of Shell used to trade in shells ( shell in English). That the three-pointed star in a circle used as the Mercedes-Benz logo equates to land, sea and air. Or that Nestlé bears the surname ( nest , in German) and the shield of the creator of the dairy brand.
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