The world’s leading bakery company obtained the highest score in the ranking prepared by the Corporate Reputation Business Monitor (Merco), on the occasion of its tenth anniversary, in which 10 companies participated.
Merco granted special recognition to the companies with the greatest reputation in global computing in the last decade. The variables analyzed in each organization, for the ranking, are the following:
• Economic results, quality of commercial offer and corporate responsibility
• Opinion of economic information journalists, financial analysts, social media managers, non-governmental organizations and academics.
• Surveys of the general public
• Presence in the digital world
• Evaluation of merits
José Luis Leyva, Grupo Bimbo’s Global Director of Communications, highlighted that Merco has done a great job promoting awareness management and the work of various organizations. What for him has meant that multiple organizations seek to stand out year after year.
“The recognition that we receive today is for the more than 75,000 employees who are part of Grupo Bimbo in Mexico, and it is the result of our daily work to build a sustainable, highly productive and fully human company,” added the manager.
Grupo Bimbo manufactures more than 10,000 products and has one of the largest distribution networks in the world, with more than 3.1 million points of sale, more than 54,000 routes and more than 135,000 collaborators, as well as being present in 33 countries in the Americas. , Europe, Asia and Africa.
Additionally, in this tenth edition of the Merco ranking, Daniel Servitje, president and CEO of headed the ranking of leaders with the best reputation, recognition that he has achieved for the seventh consecutive time.
Merco is the reference corporate monitor in Ibero-America and has evaluated the reputation of companies since 2000, as the first audited monitor in the world. To learn more about each evaluation criterion, you can consult the site